Pitchers have become smarter, thanks to technology in way humans meet their hydration needs, the containers they use, and the way these are disposed. Hydration containers are such a notable engineering advancement that marks the combined facets of health, environment, and technology. The first drive for hydration containers probably came from the incessant efforts by industries and governments to bring down the use of single-use plastics traditionally used for beverages including water.
Bottles containing water and other beverages made of different types of plastics were the mainstay of meeting the hydration needs to worldwide population for the past several years. Over the years, smart bottles have been made using metal, polymer, glass, and silicon. The use of containers to meet the daily fluid intake is a key driver for the growing opportunity in the hydration containers market.
Hydration Containers Market: Key Trends and Growth Dynamics
Plastics are still the popular material used, but the shift has been to use reusable bottles for daily hydration needs. Another shift has been the use of metals and glass bottles. More importantly, the hydration containers market has seen rise in demand among instructional buyers such as fitness companies and corporate organizations. The entertainment industry has seen the popularity of hydration containers that can help meet the mass need for water and various other flavored beverages.
Interesting technologies have been incorporated that make hydration containers interactive with user in meeting their needs. Further, manufacturers in the hydration containers market have kept the convenience proposition for the target consumers while coming out new designs. For instance, the market has seen sales of hydration containers that nudge consumers to take a sip of water at regular intervals. Another key feature is smart water bottles containing infusers and mist sprayers. Thus, hydration containers that allow the mixing of herbs, fruits, and vegetables in the beverages are gathering steam among users.
The advent of smart water bottles is a key trend in the hydration containers market. Tellingly, technology has been the key differentiation factor for brands in the market. New entrants are keen on offering notification features and sensors such as time-temperature indicators to consumers at low cost. Top players on the other hand are also leaning on constant design advancements to consolidate their position in the hydration containers market. The intensity of competition is intensified further is the focus of manufacturers to enter into collaboration with large institutional buyers to retain their stronghold during the forecast period (2020 – 2030). A growing number of new entrants and incumbent platers are garnering steady sales volumes by targeting sports enthusiasts. A growing number of manufacturers are entering into long-term contracts with buyers to gain a foothold in the hydration containers market.
Some of the key players in the hydration containers market are CamelBak Products, LLC, S’Well Corporation, Zhejiang Haers Vacuum Containers Co., and Tupperware Brands Corporation. BPA-free attract remarkable attraction among manufacturers.
Hydration Containers Market: Regional Assessment
Hydration containers market is making remarkable strides in Asia Pacific, North America,and Europe. The presence of a large target population who are tech-savvy and also need convenience in meeting daily hydration needs makes the market increasingly lucrative. Asian nations are likely to emerge as a potentially lucrative market, given the fact that there is a growing popularity of smart bottles among institutional buyers. Further, the North America hydration containers market is witnessing constant innovation in designs and interactive features
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